The united colors of advertising
Fast food is the most essential industry in any country as its the primary source of food for many including the organic consumers, diet conscious consumers and the fast food consumers. Including all these categories, you have a food market which is controlling the economy rather than the economy controlling it. However hard the government tries to put extreme pressure on the fast food companies to make their food more organic - even if ignored, the market has a strong pillars of pursuing economies scale without abiding them or giving into the pressure.
The colors is where the magic happens, the eyes are the deception point - notice the red, yellow and black colors involved in the logos and banners of adverts - this compared to another fast food restaurant with colors of blue, yellow and orange. Which would you go for. This industry has been able to use these colors to their favor (McDonald’s, Pizza Hut, KFC etc.) and convert it into the colors of trust of quality and appeal to hunger. Red and Yellow which appeal to hungry side unnaturally calls on to your body system to crave for their food even if your not that hungry. A recent finding in the research work of an Indian organic farmer and promoter of share cropping and farmers welfare has concluded that the theory of the ’colors'are truly to attract hungry consumers on the streets of silent sleepy towns to heavily populated metropolitan cities. Sangita Sharma, a former architect with Shoba Developers has now shifted her interests in discovering how the Fast food industry has a more supreme command over the economy. It’s quite true, imagine the fast industry leaves, up and out in one day - 50% of the world population will be without food.
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